HubSpot is widely known as a powerful all-in-one platform for CRM & marketing automation. However, many businesses seek alternatives tailored to different budgets, industries, or specific features. Whether you’re a startup, SMB, or enterprise, choosing the right HubSpot alternatives can boost your sales efficiency, automate marketing workflows, and improve customer engagement without overspending.
In this article, explore the top 10 HubSpot alternatives in 2025, detailing their standout features, pricing models, and ideal user profiles. This guide will help you find the CRM & marketing automation platform that fits your unique business goals and maximizes ROI.
What to Look for in HubSpot Alternatives for CRM & Marketing Automation
Before diving into alternatives, consider these must-have criteria:
Comprehensive CRM Capabilities: Contact management, deal tracking, pipeline management, and reporting.
Marketing Automation: Email campaigns, lead nurturing, segmentation, workflow automation, and behavioral triggers.
User Experience: Intuitive UI, ease of setup, and quality mobile apps.
Integration Ecosystem: Compatibility with your website, e-commerce platforms, payment systems, and other marketing tools.
Scalability: Ability to grow with your business through flexible plans and add-ons.
Pricing Options: Transparent pricing with free tiers or affordable entry-level plans.
Support & Training: Availability of resources, customer care, and community support.
Evaluating platforms against these benchmarks helps identify the best HubSpot alternatives suited to your needs.
Top 10 HubSpot Alternatives for CRM & Marketing Automation in 2025
| Platform | Best For | Standout Features | Pricing Overview (USD) |
|---|---|---|---|
| ActiveCampaign | Automation and personalization at scale | Advanced automation workflows, AI-powered insights, email marketing, CRM built-in | Starting $19/month |
| Zoho CRM Plus | Budget-friendly all-in-one suite | Omnichannel communications, AI sales assistant, multi-department CRM | From $20/user/month |
| Pipedrive | Sales-focused CRM and pipeline | Visual pipeline, AI deal recommendations, sales automation | Starting $14.90/user/month |
| Freshsales | SMBs with calling needs | AI assistant Freddy, built-in telephony, lead scoring | From $15/user/month |
| EngageBay | Startups and small teams | Free CRM + integrated marketing automation, email, chat | Free tier available; paid from $11.99/month |
| Mailchimp | Email marketing and CRM basics | Email campaigns, signup forms, rudimentary CRM | Free tier; paid plans start at $11/month |
| Salesforce Essentials | Scalable enterprise-grade CRM | Deep customization, AI Einstein, extensive integrations | $25/user/month |
| TargetBay | e-commerce marketing automation | AI email & SMS, customer reviews, loyalty programs | Pricing on request, affordable for SMBs |
| Encharge | SaaS and e-commerce focused | Behavioral automation, flexible workflows | Custom pricing |
| DevRev | Developer and product-centric CRM | Issue tracking, customer support integration | Custom pricing |
1. ActiveCampaign: Best for Advanced Marketing Automation
ActiveCampaign combines CRM with powerful marketing automation workflows built on AI-driven customer insights. You can automate lead nurturing based on behavior, personalize campaigns dynamically, and run advanced email marketing.
Features: Visual workflow builder, customer segmentation, predictive sending, CRM with pipeline view.
Pricing: Plans start at $19/month.
Ideal for: Growing SMBs that need scalability with sophisticated automation without paying for an entire marketing suite upfront.
What it beats HubSpot on: Cost-effective automation and granular workflow customization.
2. Zoho CRM Plus: The Budget-Friendly All-in-One Suite
Zoho CRM Plus offers an affordable suite combining CRM, sales automation, help desk, marketing, and social media monitoring in a unified platform.
Features: Omnichannel communication, AI sales assistant Zia, lead scoring, detailed analytics.
Pricing: Starting at $20/user/month with a free CRM tier.
Ideal for: SMBs wanting an integrated sales and marketing platform without extra apps or complexity.
Strengths: Extensive integrations and scalable infrastructure for teams of all sizes.
3. Pipedrive: Pipeline-First CRM for Sales Teams
Pipedrive is focused on visual pipeline management paired with AI recommendations and sales automation that streamlines deal progression.
Features: Drag-and-drop pipeline, actionable deal reminders, workflow automation, email integration.
Pricing: Starting at $14.90/user/month.
Ideal for: Sales-driven teams needing a clean funnel view and actionable intelligence.
Unique benefit: Simplified yet powerful pipeline management with effective AI coaching.
4. Freshsales: AI-Enhanced CRM with Built-in Calling
Freshsales by Freshworks blends CRM and marketing automation with Freddy AI assistant and integrated telephony.
Features: Contact scoring, built-in calling, multichannel engagement, visual sales pipeline management.
Pricing: From $15/user/month.
Ideal for: SMBs that rely heavily on phone outreach combined with automated workflows.
Differentiator: Strong AI-driven insights and native calling capabilities at a budget-friendly price.
5. EngageBay: Free CRM + Marketing All-in-One for Startups
EngageBay provides a HubSpot-style free CRM bundled with email marketing, live chat, landing pages, and workflow automation.
Features: Visual automation builder, multichannel contact management, integration support.
Pricing: Free tier available; paid plans start at $11.99/month.
Ideal for: Startups and small teams looking for an affordable comprehensive growth platform.
Pros: Generous features in free tier with easy upgrades.
6. Mailchimp: The Leader for Simple Email Marketing and CRM
Mailchimp combines intuitive email campaign creation with basic CRM features and landing pages.
Features: Templates, audience segmentation, basic automation, signup forms.
Pricing: Free tier with limited contacts; paid plans from $11/month.
Ideal for: Small businesses focusing primarily on email marketing with foundational CRM needs.
Strength: Simplicity and ease of use for non-technical users.
7. Salesforce Essentials: Enterprise Power for SMBs
Salesforce Essentials offers enterprise-level CRM power scaled down for SMBs, with deep customization and exceptional AI (Einstein) features.
Features: Extensive app marketplace integrations, sales and service automation, analytics.
Pricing: $25/user/month.
Ideal for: SMBs preparing for rapid growth with a need for advanced workflows and detailed data insights.
Advantage: Vast ecosystem and strong AI capabilities.
8. TargetBay: E-Commerce Growth-Focused CRM & Automation
TargetBay focuses on e-commerce companies needing AI-powered email, SMS marketing, customer reviews, and loyalty programs.
Features: Behavioral email automation, SMS campaigns, onsite reviews, loyalty rewards.
Pricing: Custom pricing tailored for SMB budgets.
Ideal for: E-commerce brands seeking unified automation and customer retention tools that integrate natively with Shopify, WooCommerce, and more.
9. Encharge: Behavioral Automation for SaaS & E-Commerce
Encharge offers powerful behavior-driven automation suitable for SaaS and e-commerce businesses looking to deliver personalized user journeys.
Features: Dynamic segmentation, automated email/SMS flows, webhook and API integrations.
Pricing: Custom plans based on contacts and usage.
Ideal for: Tech-savvy businesses needing personalized customer journeys beyond simple email marketing.
10. DevRev: CRM Focused on Product, Support, and Developer Collaboration
DevRev uniquely blends CRM with product issue tracking and customer support for product-led businesses.
Features: Issue and feedback tracking, customer data timeline, integrated support tickets.
Pricing: Custom enterprise pricing.
Ideal for: SaaS companies or dev-centric teams seeking to unify product and customer management.
How to Choose the Right HubSpot Alternative for Your Business
When evaluating these HubSpot alternatives for CRM & marketing automation:
Define Your Priorities: Sales pipeline management, automated marketing workflows, multichannel communication, or all-in-one marketing suites?
Evaluate Usability: Does the platform’s UI and onboarding align with your team’s expertise?
Cost Considerations: Factor in users, contacts, and add-ons, aiming for predictable pricing without hidden fees.
Integration Needs: Check compatibility with your current tech stack (website, CMS, e-commerce, etc.)
Scalability & Support: Ensure the platform can grow with your business and offers quality customer help.
Conclusion
Choosing the right HubSpot alternatives for CRM & marketing automation in 2025 unlocks tailored business growth, automation efficiency, and smarter customer management without paying for unused features. Platforms like ActiveCampaign, Zoho CRM, EngageBay, and Pipedrive offer compelling feature sets and pricing matched to diverse business needs—ensuring you find the perfect fit to automate workflows, nurture leads, and close deals.
Explore the options, take advantage of free trials, and invest in a platform that keeps customer engagement and sales growth at the heart of your operations.
